Banner - Client designed

Creative specs

• Maximum file size: 40k .jpg, 200k .gif.
• File Types: .jpg or .gif (15s total, 3 loops max).

HTML 5 Ads

• Accepted as a 3rd party tag or a Zip Bundle creative.
• In Zip Bundle, no cross-domain scripting allowed.
• Zip Bundle must contain a click track macro.
• Total max. file size: 200k.
• All Zip Bundles must go through Tag Testing for approval prior to trafficking.

Requirements:

Imagery:

• Use outdoor images that showcase offering or a destination from the travelers perspective
• Use images that are free of pixelation and blurriness
• Chosen or corresponding image and elaborated copy must be reflected on landing page

Copy:

• Use sentence case
• Must have a CTA
• Speak to the traveler directly and in second person
• ‘Terms apply’ should be included when there is a savings offer

Please avoid:

Imagery:

• Images with a fisheye or distorted image lense, including lens flare
• Over filtered images, natural lighting is best
• Images that include text overlay or logos
• Don’t use imagery that shows animals working, animals that have been humiliated or harmed, or imagery that shows animals in captivity
• Don’t use images that feature elephants, tigers and/or primates

Copy:

• Don't use exclamation points or '&' (should be spelled out as 'and')
• No external URLs or phone numbers on banners allowed

For further specifications, please see HERE