DEG Image Guidelines

 

DEG General Imagery Guidelines

General Do’s image guidelines:

  • Do use images that help the traveler imagine what it is like being there and what makes the destination unique
  • Do use images that accurately highlight a specific experience
  • Do use images that will accomplish the above even within a mobile size

General Don’t image guidelines:

  • Don't use images that are people focused and therefore do not allow the traveler to imagine what it is like to be there or highlight what makes the destination unique
  • Don't use images that are generic and could be an experience anywhere
  • Don't use images that once scaled down to mobile size no longer accurately highlight an experience

Questions to ask yourself if you are unsure if an image meets guidelines:

  • Does this image showcase unique facets of the destination and give travelers the sense of what it is like to be there?
  • If you remove the people from the image, can we get a sense of the destination?
  • Will the image still showcase the destination if cropped to a mobile size?

DEG People in Imagery Guidelines

Dos - People in DEG Imagery

  • Do use images that show people in the distance vs. close up
  • Do use images with people naturally interacting with the environment
  • Do use images with people that are not looking at the camera, or look like they were staged for a photoshoot
  • Do use images that feature more destination than people

Do use images where people appear natural, relaxed, and are interacting with destination or activity in the moment. They should be relatable, not looking like they’ve come from a photo shoot.

Do use images that show people in the distance vs. close up

Do use images with people naturally interacting with the environment

Do use images with people that are not looking at the camera, or look like they were staged for a photoshoot

Don'ts - People in DEG Imagery

  • Don’t use images where people are the primary subject and does not showcase the destination
  • Don’t use portrait-style close ups, images where people look overly staged, artificial, or stiff poses
  • Don’t use images that are not able to be cropped and still show the destination
  • Don’t use images where people are looking at the camera or taking selfies

Don’t use images where people are the primary subject and does not showcase the destination

Don’t use images where people are looking at the camera or taking selfies

Don’t use portrait-style close ups, images where people look overly staged, artificial, or stiff poses

Images that are staged but not overly staged and would be approved:

These types of images are obviously part of a photoshoot however since they are not looking at the camera, taking a selfie, or close, we will allow these types of images if this is all the partner has. These images also showcase the destination.

Beaches, Mountains, and Nature

Dos - Beaches, Mountains and Nature in DEG Imagery

  • Do use images that can stand alone as a representation of a place
  • Do use high-quality imagery with great clarity

Do give travelers a sense of what it’s like to be “there”, experiencing the destination or activity

Do use a first person perspective

Do use aspirational landscapes or landmarks; be inspiring yet give a realistic view

People and/or animals can be present but must be a part of the landscape and not the focus of the image

Use images that once brightened showcase the destination without looking grainy or textured

Do show familiar landmarks in popular places; do use local scenery

Don'ts - Beaches, Mountains and Nature in DEG Imagery

Don’t use images that are taken from odd perspectives

Don’t use images with people, food, or animals as the primary subject

Dining

Dos - Dining in DEG Imagery

  • Do use food images must have landscape in the background to showcase the overall dining experience rather than the food itself
  • Do use people engaging with food/drinks are permitted if they abide by the people guidelines
  • Do use images with the perspective from someone actually taking the picture - no drones or aerial shots.
  • Do use landscape imagery that showcases a dining ambiance

Do use landscape imagery that showcases a dining ambiance

Do use imagery that shows people engaging with food/drinks if they abide by the people guidelines *see people in DEG imagery tab

Do use the perspective of the image should be from someone actually taking the picture, no drones or aerial shots.

Don'ts - Dining in DEG Imagery

  • Don't use close ups of food itself as this does not showcase a dining experience rather it showcases a certain type of food
  • Don't use images with people as the primary subject and not focused on the dining experience
  • Don't use images of cooking experiences or other places where travelers are not permitted to dine

Don't use close ups of food itself as this does not showcase a dining experience rather it showcases a certain type of food

Don't use images with people as the primary subject and not focused on the dining experience

Don't use images of cooking experiences or other places where travelers are not permitted to dine

Culture, Sightseeing and/or History

Dos - Culture, Sightseeing, and/or History in DEG Imagery

  • Do use images that highlight the culture or historic places of the destination
  • Do use bright images that give the user an idea of what it would be like to experience

Do use images that highlight the culture or historic places of the destination

Do use bright images that give the user an idea of what it would be like to experience

Do use people in imagery when they help portray the culture and are part of the landscape of an image *see people in DEG imagery guidelines

Don'ts - Culture, Sightseeing and/or History in DEG Imagery

Don’t use images where people are the primary focus * see people in DEG imagery tab

Don’t use images from an angle that is not from a person naturally experiencing the destination

Activities and/or Adventure

Dos - Activities and/or Adventure in DEG Imagery

  • See 'People in DEG Imagery tab

Don'ts - Activities and/or Adventure

  • Focus on a brand or certain store or restaurant
  • Close up of buildings

Don't focus on a brand, store, restaurant etc. or close up of buildings

Cities

Dos - Cities in DEG Imagery

  • Do use images that are of the city scape
  • Do use images that are bright and realistic
  • Do use images that showcase the iconic landmarks of the city or what makes the destination unique
  • Higher views are allowed for city images if needed to capture the cityscape, however, no aerial views

Do use images that are of the city scape

Do use images that are bright and realistic

Do use images that showcase the iconic landmarks of the city or what makes the destination unique

Do use images that once brightened showcase the cityscape without looking grainy or textured

Don'ts - Cities in DEG Imagery

  • Don't use dark images
  • Don't use close up images of one specific part of the city instead of the landscape of the city
  • Don't use images that look photoshopped, have high contrast or saturation or lack realism
  • Don't use images with a filter or washed out

Don't use images that look photoshopped, have high contrast or saturation or lack realism.

Don't use images with a filter or washed out